“In addition to the flat sales of shield machines engaged in tunnel engineering, the rest of the metallurgical, mining, building materials, coal and other equipment fell across the board, and market demand fell 60% to 70%.” A responsible person in a northern heavy equipment manufacturing company said . 

 

“The market demand has not improved,” which is the common feeling of many manufacturing companies in the interview. At the same time, the pace of enterprises' adjustment through innovation and transformation is also accelerating. In the context of the market's cold, the products representing the direction of industrial upgrading have achieved good market response. For example, environmental protection equipment, medical equipment, new energy equipment, robot products, and new home appliances are still showing good development momentum. 

 

The reporter learned from the authoritative department that a number of new policies that lead the manufacturing industry with innovation will be introduced during the year and will support the high-end manufacturing industry.

 

The current situation is still under pressure in the traditional industry.

 

“We are obviously affected by the big environment.” A person in charge of a major technical equipment company in Shenyang told reporters that the overcapacity of heavy chemical industry in various places, most of the company’s service targets have cut investment, and the company received orders for manufacturing new equipment. Significantly reduced in a few years.

 

In the past year, in addition to nuclear power equipment, the main business segment of the company has shrunk across the entire line of petroleum, chemical, coal chemical, and metallurgical equipment. “There are almost zero investment projects in these industries, and there are few expansion projects. The demand for new equipment is particularly insufficient.” The above-mentioned person in charge said that although the business segments such as wind power products remain stable, they are in the company's products. The middle ratio is too small and the supporting effect is not strong.

 

Another by-product of the downturn in the downstream industry is the high level of accounts receivable. It is reported that some downstream metallurgical, coal chemical, petrochemical enterprises have ordered the equipment of the enterprise, suspended investment projects due to policy, environmental protection and market reasons, unable to pay for the equipment, and some of the large equipment that has been completed can only be accumulated in the enterprise warehouse.

 

Insiders pointed out that after the market demand declines and competition intensifies, the problems of equipment manufacturing industry are exposed. For example, the industrial level is not high, most enterprises are at the low-end of the value chain; enterprises are “small, scattered, low” and difficult to adapt to the international Competition; the concept of technological innovation is weak, the capacity for independent innovation is insufficient; the level of basic materials, basic components and basic industries is not high enough.

 

According to the statistics of the Equipment Department of the Ministry of Industry and Information Technology, the industrial added value of equipment manufacturing enterprises above designated size increased by 5.5% year-on-year in 2015, down 4.5 percentage points from the previous year; the value of completed export delivery fell by 2.78%, down 9.53 percentage points from the previous year; The growth was 2.52%, down 8.68 percentage points from the previous year.

 

"The market demand has not improved," which is the common feeling of many companies in the interview. Judging from the situation of the home appliance industry, China's home appliance industry has ended high growth and entered an adjustment period. The data shows that in the past year, affected by the macroeconomic situation, the industry has increased pressure and the overall scale growth has slowed down. Jiang Feng, chairman of the China Household Electrical Appliances Association, told reporters that in 2015, the main business income of China's home appliance industry (excluding TV and other audio-visual products) was 1,408.4 billion yuan, down 0.4% year-on-year, and exports fell 2.7% year-on-year. Compared to the high growth of the year, this situation is unprecedented.

 

In the year of 2016, the market environment also showed signs of colder. According to data provided by Zhong Yikang, an authoritative market research company in the domestic appliance industry, the retail sales of Suning and Gome retailers fell by 15.8% from the first week to the seventh week of this year. "Affected by the global economy, the domestic residential market and the electricity consumption cycle, the market situation in 2016 is still not optimistic." Jiang Feng said.

 

Highlights Environmental protection and new home appliances against the trend

 

Although the market is generally cold, with the advantage of earlier layout transformation and upgrading, some products representing the direction of industrial upgrading have entered the market and achieved good results, further promoting the upgrading of the consumer market.

 

According to Hu Xiaohong, director of the Information Consultation Department of the China Household Electrical Appliances Association, taking the frequency conversion products as an example, its popularity is extending from air conditioners to washing machines and refrigerators. From 2013 to 2015, the proportion of inverter air conditioner retail sales increased from 54% to 61.8%, the proportion of inverter washing machines increased from about 20% to 36.9%, and the proportion of inverter refrigerators increased from 12% to 20.8%.

 

“The potential of the consumer market is very strong. The key is whether there are products that can improve the quality of life of consumers.” A person in charge of a domestic brand appliance company told reporters.

 

At the same time, the home appliance industry has better realized the transformation of the marketing model brought by the Internet+. According to the data from Ovi Cloud, from January to November 2015, the online retail sales of refrigerators, washing machines and air conditioners increased by 60% to 70% compared with the previous year, while the sales of small kitchen appliances in the kitchen doubled.

 

The person in charge of the above-mentioned technical equipment company in Shenyang said that with the country's higher requirements for environmental protection, safe production, and efficiency improvement, a large amount of equipment needs to be upgraded, and its daily maintenance and repair business is also increasing. The Group's customer service company achieved a service revenue of over 800 million yuan last year, making it one of the few profit growth segments of the group.

 

Another new sanitation equipment manufacturing base in Fuxin, Liaoning Province is busy. “The traditional equipment market has fallen sharply, but the sanitation equipment such as snow removal and cleaning, and the garbage disposal equipment market have shown good growth momentum in recent years, and the transformation into this field has become the company’s choice.” The company’s official told reporters that the company is currently developing 15 New products, there will be 8 new batches of production this summer, especially for the special garbage removal equipment designed for the rural environment in Northeast China. It is estimated that the market scale will reach 10 billion yuan within 5 years.

 

Shi Yong, deputy dean of the Machinery Industry Information Research Institute, said that the current large-scale equipment for infrastructure and heavy chemical industry construction is in a downturn, but environmental protection equipment, medical equipment, new energy equipment, robot products, and new home appliances are still showing good development. momentum.

 

Good, innovation, leading the development of the new policy will come out during the year

 

The reporter learned from the Ministry of Industry and Information Technology, the National Development and Reform Commission and other authoritative departments that this year China will introduce a series of innovations to lead the development policy, in order to further strengthen the high-end manufacturing industry. It is reported that in 2016, the Ministry of Industry and Information Technology will launch more than 30 specific policies in accordance with the above work objectives. The main tasks include: full implementation of “Made in China 2025”. Specific measures include the preparation and implementation of 11 key project implementation plans, important plans and action plans in accordance with the State Council's deployment; and the promotion of national manufacturing innovation center construction, intelligent manufacturing, and industry. The five major projects of strong base, green manufacturing and high-end equipment innovation; the introduction of the "Made in China 2025" and "Internet +" integration development guidance, the manufacturing industry, "Internet +" and "double innovation" closely combined.

 

 

In 2016, the Ministry of Industry and Information Technology will also start from the supply-side structural reforms and launch a series of measures to stabilize industrial economic growth, including: formulating guiding opinions for the six major industries, or three-year action plans; launching a new round of major technologies. Renovation and upgrading projects, focusing on the transformation and upgrading of traditional industries, implementing a number of major technological transformation projects; carrying out special actions to improve the supply of consumer goods, implementing the “three-product strategy” of increasing varieties, improving quality and creating brands; promoting green building materials and steel structures Aluminum profiles are used in various fields to implement the promotion plan for new energy vehicles.

 

Miao Wei, Minister of the Ministry of Industry and Information Technology, also revealed that in order to further optimize the industrial structure, it is also one of the key tasks of the Ministry of Industry and Information Technology to continue to promote the overcapacity of the production capacity. To this end, the Ministry of Industry and Information Technology is working with the National Development and Reform Commission to study and formulate specific implementation plans to actively and steadily handle the "zombie enterprise" problem; second, it will also promote the inefficient production capacity withdrawal, and implement energy-saving, environmental protection, safety, and production-impaired enterprises. The production capacity shall be withdrawn in an orderly manner according to laws and regulations. Third, encourage qualified enterprises to implement cross-industry and cross-regional mergers and reorganizations. Finally, they will stop approving new capacity projects in industries with severe overcapacity in any form.